I had the privilege and pleasure of co-leading adidas Brand Design—an in-house team of 50+ creatives producing cross-category content for adidas digital and retail environments.

Role:
CD, North and Latin America Brand Design teams.

Award:
Content Agency of the Year, 2021 The Drum Awards

Projects:
Campaign concepting; TOV and Visual Center creation; Photoshoot content creation; Audience-right storytelling; Editorial films and writing; Creative production upholding brand guidelines across platforms promoting hype drops, athlete stories, and seasonal initiatives.

Best work:
Pride 2020 Global Campaign, First-Ever NCAA Ultraboost Collection Drop, You Create the Future Vote Campaign, Kid Cudi Drop ft. Mental Wellness Seeding Kit, NCAA Women's Basketball Seeding Kit, Patrick Mahomes Visual Language and Film Direction, Olympics Retail Buildouts, Originals Lifestyle Campaign Concepts & Photoshoots.